Looking at Improving your Website?
10 13 Tips to Help You be Seen as More Professional.
2. Cost vs. Savings.
3. Know who the site is for.
4. Your site isn’t responsive? Seriously??
5. Easy to use.
6. Consistent Branding.
7. Organized / Looks good.
9A. Keep it Simple.
10. Make Easy to Read content.
Good contrast as noted in #8B is important. Also be sure your fonts are larger enough to read but not too large. 12-14 Point text is fairly standard size for fonts. Try using sans serif fonts instead of serifed fonts. Sans serif fonts are easier to read and are what people are familiar with online.